With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google’s advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don’t, and why.
Edition: 2nd Edition
ISBN: 978-0-596-15579-7
Posted on: 6/23/2016
Format: Pdf
Page Count: 432 Pages
Author: Harold Davis,: --------------------
