Shows you how to leverage the two most popular tools for data query and analysis SQL and Excel to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You′ll learn the fundamental techniques before moving into the "where" and "why" of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non–standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way.shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS.
Understand core analytic techniques that work with SQL and Excel
Ensure your analytic approach gets you the results you need
Design and perform your analysis using SQL and Excel
shows you how to best use the tools you already know to achieve expert results.
Edition: 2nd Edition
ISBN: 978-111902143X
Posted on: 12/8/2016
Format: Pdf
Page Count: 936 Pages
Author: Gordon S Linoff,: --------------------
